Baby Boomers

I chose an article from the New York Times web site called “Generation B: They Warned Us About You” by Michael Winerip. This article is about baby boomers and the stereotypes that surround them, the research that has been done on them, and a general insight into who this generation is. This topic affects the fashion and retail industry because this is a huge demographic, and currently has a lot of buying power. It is important for companies to have a good understanding of this generation in order to target them effectively. This topic is important to me because learning about this demographic can help me be more effective in any sector of the retail industry I choose to work in.