Glamour and the Recession

This week I decided to write about an article called “Troubling Signs Around the Shows” by Guy Trebay, found on the New York Times web site, because it talks of how the economy is effecting apparel retailers in New York. The article begins by talking about twitter and how perhaps those in the Fashion industry should start focusing more on what going on in the world at large outside of the tents at New York fashion week. The author then goes on to describe an interview with a new York shop owner who states that they have had to dip into their savings in order to stay afloat in these troubled times, and how most stores seem to be empty these days. The article then goes on to compare the store opening of Reberto Cavalli 16 months ago to that of the Diesel flagship store that just recently opened. The Reberto Cavalli store had a grand party to celebrate it opening, Diesel had no such celebration. This as the author points out is glamour giving way to reality in these troubling economic times. This article is important to those is the fashion industry because it is necessary to be aware of the shift from glamour and excess to that of budget and survival that has happened in the industry since the recession has hit. This article is important to me personally because if I want to be successful in this industry then I need to know the factors that are currently shaping the economic mode of the industry as a whole.