Chic and Green

This week I read an article on the New York Times web site called “Riding the It Factor” by David Colman. This article talk about riding bicycles is becoming more chic in the city. Bike commuting is up 35% in New York from 2007-2008. This is attributed in part to the new line of bicycles that allow cyclists to look stylish while riding. These newer bikes have fenders, chain guard, generator and rack allows the rider to avoid the “messenger wear” since they do not have to worry about getting grimy while riding they can wear whatever they want. Also these bikes have the rider sitting upright, not hunched over, also the rider moves at a safe slow pace to avoid sweating. The gold standard among these bikes is the sleek black Dutch style. This article shows that consumers are finding ways to be chic and stylish while going green.