Going Green

I recently read an article on the New York Times web site about going green and environmentally friendly products. The article was called “An Environmental Cleanup in Every Aisle”, by Mike Albo. In this article the author talks about how over the past decade consumers have grown increasingly aware of environmental issues. Unfortunately inexpensive environmentally friendly products have been scarce. The author suggest that perhaps if these eco friendly products where less expensive consumers would be more apt to buy and use them. This is true. Often the environmentally friendly version of a product is quite a bit more expensive. I feel that environmental friendliness is an important trend to pay attention to in the fashion and retail industry, and a company that could find a way to produce and sell these products at a lower price would be tapping into a currently underserved market.